01
Event Taxonomy Design
A clear, governed event system connecting product behaviour to decisions your team needs to make.
Read about this engagement →App analytics · Malaysia
Make every event mean the same thing to everyone.
Core Syncpoint designs event taxonomies that connect customer behaviour to real product and commercial decisions—without bloated tracking plans or ambiguous data.
Event definition 07
checkout_started
- Decision
- Find purchase friction
- Trigger
- First checkout view
- Owner
- Product analytics
The core engagement
From questions to an implementation-ready tracking plan
We begin with the decisions your teams need to make, trace the customer behaviours that inform them, and define the smallest useful set of events and properties.
Explore event taxonomy design →Ways to work together
Build trust at the right layer
02
Tracking Plan Audit
Find duplicated, missing, unreliable, and unused events before they distort reporting.
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03
Analytics Governance
Keep tracking consistent as your app, teams, and reporting needs evolve.
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“
Instead of debating dashboard numbers, the team could finally discuss what customers were actually doing. The shared definitions changed the quality of our product reviews.
Head of Product · Malaysian consumer app
What leaves the room
- A prioritised measurement map
- Precise event and property definitions
- Implementation notes engineers can use
- Ownership rules that survive release day
Field notes
Practical thinking for cleaner analytics
12 August 2026
Event naming conventions that survive product growth
A practical structure for readable events, stable properties, and fewer reporting disputes.
28 July 2026
How to run a useful tracking-plan workshop
Start with decisions and journeys—not a blank spreadsheet of possible clicks.
9 July 2026
A lean analytics QA checklist before release
Five checks that protect reports from silent implementation drift.
Your analytics should resolve questions