12 August 2026 · 5 minute read
Event naming conventions that survive product growth
A practical structure for readable events, stable properties, and fewer reporting disputes.
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Make measurement easier to maintain
Guides for product, data, and engineering teams working toward clearer event definitions and more dependable app analytics.
28 July 2026 · 5 minute read
How to run a useful tracking-plan workshop
Start with decisions and journeys—not a blank spreadsheet of possible clicks.
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9 July 2026 · 5 minute read
A lean analytics QA checklist before release
Five checks that protect reports from silent implementation drift.
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