Foundation engagement
Event Taxonomy Design
A clear, governed event system connecting product behaviour to decisions your team needs to make.
Discuss this engagement
The work
Designed around the decisions your team owns
We map journeys, define events and properties, set naming rules, and produce an implementation-ready tracking plan. The result gives product, marketing, engineering, and data teams one shared analytics language.
We adapt the working sessions and documentation to your app, stakeholders, release process, and analytics platform. You receive clear definitions and practical next actions—not a generic event list.
01
Frame
Align decisions, journeys, and success criteria.
02
Define
Write precise events, properties, and rules.
03
Validate
Review feasibility with data producers and users.
04
Activate
Hand off ownership, QA, and next actions.
Best fit