The Syncpoint Method
A collaborative process that keeps every definition anchored to a decision, a real customer behaviour, and a clear owner.
Map your first journey
Decision framing
We gather product, marketing, commercial, and operational questions, then test whether each answer would lead to a concrete action. This keeps the taxonomy focused on use—not collection volume.
Behaviour mapping
We map meaningful user and system behaviours across the selected journeys, including identity changes, error states, and important context.
Definition design
Every event receives a name, business definition, exact trigger, required properties, expected values, source, and owner. Naming and property rules make future additions predictable.
Technical validation
Engineering and data stakeholders review feasibility, identity, timing, privacy, and edge cases. We revise the plan until it is precise enough to build and test.
The handover
Your team receives a prioritised tracking plan, a decision map, naming rules, implementation notes, test scenarios, and a change workflow. We close with an ownership session so the taxonomy stays healthy after launch.
A practical starting point