Clarity engagement
Tracking Plan Audit
Find duplicated, missing, unreliable, and unused events before they distort reporting.
Discuss this engagement
The work
Designed around the decisions your team owns
We review your current event catalogue against live customer journeys and reporting needs, then prioritise fixes by business impact and implementation effort.
We adapt the working sessions and documentation to your app, stakeholders, release process, and analytics platform. You receive clear definitions and practical next actions—not a generic event list.
01
Frame
Align decisions, journeys, and success criteria.
02
Define
Write precise events, properties, and rules.
03
Validate
Review feasibility with data producers and users.
04
Activate
Hand off ownership, QA, and next actions.
Best fit